We participated in the "LOFT GREEN PROJECT Sustainable Beauty & Life Exhibition," a press conference and exhibition held in Shibuya on Saturday, June 1, 2024, to introduce the project's efforts and products that incorporate environmental considerations.

What is the Loft Green Project?

The Loft Green Project is an initiative by Loft to realize a sustainable society, with the motto "Start with what you can do. An opportunity to think about the environment," proposing sustainable lifestyles that can be achieved using everyday items.

＞ https://www.loft.co.jp/news/detail.php?news_id=526247

Is RIVERET sustainable?

All RIVERET products are made from natural Moso bamboo. Moso bamboo grows rapidly over a short life cycle of 3 to 5 years. Moreover, it spreads by "underground stems" that spread underground, so there is no need to reforest. There isn't any.
Bamboo is an innovative natural resource that can be used repeatedly and efficiently with minimal land use, without the need for pesticides or chemical fertilizers to accelerate its growth. It is one of the effective ways to utilize resources and stop deforestation.