agney* won the iF DESIGN AWARD 2022.

>>Japanese

agney* of Nakayoshi Shoji Co.,Ltd has won the iF DESIGN AWARD 2022

Awarded Product – Toddler spoon –

In the iF Final Jury, 75 international independent design experts have decided to honor agney* design achievements with iF DESIGN AWARD 2022.

The Right(Left)-Handed Bamboo Toddler Spoon is a beginner utensil for children who have just finished baby food. A difficulty for young children using a regular spoon is that they have yet to develop the coordinated wrist movements required to use them. To address this, our spoon makes use of the lever principle, making it simple for children to scoop food using their more coordinated elbow and shoulder movements and to carry it smoothly to their mouth. Being able to eat independently gives young children a sense of accomplishment and the lower-stress activity of eating will encourage their interests in food to expand.

The iF DESIGN AWARD is presented annually by the world's oldest independent design institution, iF International Forum Design GmbH in Hannover.

About the iF DESIGN AWARD

Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design.

The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world.

Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as UI/UX and Professional Concept.

All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.

iF WORLD DESIGN GUIDE
https://ifworlddesignguide.com/

agney* has won the iF Design Award 2022.

Award-winning product – First Spoon –

Agney*'s "First Spoon" was selected as the winner of the iF Design Award 2022, one of the world's most important design competitions, after a judging panel of 75 design experts from around the world.

"First Spoon" is a beginner's spoon for children who have just finished weaning. The difficulty for young children using a normal spoon is that they have not yet acquired the wrist coordination required to use a spoon. We therefore developed a spoon that applies the principle of leverage, allowing children to scoop up food with more coordinated elbow and shoulder movements and smoothly bring it to their mouth. When a child is able to eat by themselves, they can experience a sense of accomplishment, and the stress-free act of eating will also broaden their interest in food.

The iF Design Award is organized annually by iF International Forum Design (Hannover, Germany), the world's oldest design organization.

About the iF Design Award
The iF Design Award has a long history dating back to its inception in 1954 and is the most recognized design award in the world as proof of excellent design. It consists of nine categories including product design, packaging, communication, service design, architecture, interior design, UI/UX, and professional concept.

The winning designs can be seen below.
iF WORLD DESIGN GUIDE -The First Spoon-